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When luxury branding enters the hotel and resort marketplace

While luxury branding is not a new trend in the hospitality business; a few eyebrows were raised when French billionaire Bernard Arnault, chairman of LVMH Moet Hennessy Louis Vuitton SA acquired the five-star Hotel Saint-Barth Isle de France and recently added the storied Milanese Cova café for on-site enjoyment of heavenly pastries and sweets. Yet […]

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Public Broadcasting System and You, a Partnership

I recently caught up with the third and most recent season of Downton Abbey via disc, yes I was late to the party. What intrigued me beyond the storylines and the acting was the sponsors i.e. Viking River Cruises and Ralph Lauren. Both companies have a marketing message played before each episode. On the Viking […]

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Luxury the intangible measure by which we judge

At HotelRMC our clients consistently request of us to quantify luxury. Many desire a qualitative answer i.e. bespoke design, exemplary food and beverage, physical designs to utilize one’s physical location. While all of the above are elements of luxury; we argue luxury like beauty is in the eye of the beholder. From our experience luxury […]

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Third Party Online Distribution

Thinking Mobile First Leads to Success Unless you have been living under a rock, you have likely heard that mobile has arrived as a fully viable consumer channel. Now is…

Social Media Optimizacion

Deploying an effective social media program at the property level can be stressful for a hotelier. However, it may be a necessary step to stay afloat in the industry.

“Social media…

Direct Marketing

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses…

Travel Trade Marketing

In today’s competitive hotel market, effective rate setting is crucial. As revenue management (RM) practices have become the norm, finding the right balance between a hotel’s profit and guest’s benefit,…

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