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The Technology Conundrum

By: Joseph Sobin, CTC/CTIE Recently Hilton Worldwide announced the unveiling of a set of apps what will allow Digital check-in and room selection will be available at more than 4,000 Hilton Worldwide properties by the end of this year. According to a written statements provided Christopher Nassetta, Hilton Worldwide’s president and chief executive officer, “For […]

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How an Ad is Served with Real Time Bidding (RTB)

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Facebook Buys Online Video Tech Firm LiveRail, Looks for Bigger Role in Digital Ads

Facebook FB +2.26% is diving deeper into the Web video advertising business. The company announced on Wednesday that it had reached an agreement to acquire the ad technology firm LiveRail. Terms of the deal were not disclosed. San Francisco, Calif.-based LiveRail helps media companies sell video ads programmatically. The company, sometimes referred to in ad […]

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Third Party Online Distribution

Thinking Mobile First Leads to Success Unless you have been living under a rock, you have likely heard that mobile has arrived as a fully viable consumer channel. Now is…

Social Media Optimizacion

Deploying an effective social media program at the property level can be stressful for a hotelier. However, it may be a necessary step to stay afloat in the industry.

“Social media…

Direct Marketing

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses…

Travel Trade Marketing

In today’s competitive hotel market, effective rate setting is crucial. As revenue management (RM) practices have become the norm, finding the right balance between a hotel’s profit and guest’s benefit,…

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