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Why We Must All Support Cabo San Lucas Now

By Joseph Sobin Approximately two weeks after the devastating 9/11 attack on New York City I was walking through Central Park. The posters identifying loved ones missing were on lamp posts, a constant reminder of that horrific cloudless Tuesday morning. Restaurants once boisterous throughout the day were eerily empty. The City (full disclosure my birthplace) […]

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Good News to be shared at CTO

In September, the Caribbean Tourism Organization (CTO)’s “State of the Industry Conference will get underway in St. Thomas, USVI. Some good news will be coming out of the conference including growth of the Carribbean market as a whole. Yet a few destinations truly stand out for their proactive marketing and support programs to beat the […]

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The Technology Conundrum

By: Joseph Sobin, CTC/CTIE Recently Hilton Worldwide announced the unveiling of a set of apps what will allow Digital check-in and room selection will be available at more than 4,000 Hilton Worldwide properties by the end of this year. According to a written statements provided Christopher Nassetta, Hilton Worldwide’s president and chief executive officer, “For […]

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Third Party Online Distribution

Thinking Mobile First Leads to Success Unless you have been living under a rock, you have likely heard that mobile has arrived as a fully viable consumer channel. Now is…

Social Media Optimizacion

Deploying an effective social media program at the property level can be stressful for a hotelier. However, it may be a necessary step to stay afloat in the industry.

“Social media…

Direct Marketing

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses…

Travel Trade Marketing

In today’s competitive hotel market, effective rate setting is crucial. As revenue management (RM) practices have become the norm, finding the right balance between a hotel’s profit and guest’s benefit,…

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