Medical tourism industry trends 2017

The U.S. leads in terms of market share of healthcare travel spending, but Asia and South Korea continue to thrive. New findings expect China to overtake the US spot within the next 10 years due to the population’s demand for higher quality of care. The Medical Tourism industry was valued at a staggering US$439 billion, […]

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How OTAs manipulate hotel search results

A new OTA practice involves deliberatly minimizing a hotel’s appearance or ranking on its results pages. A byproduct of the behind-the-scenes conflict between hotels, which want customers to book directly with them, and OTAs, which don’t want to be undercut by the hotels. The dimming problem flickered to life this spring, after hotels won a […]

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What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience

In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. When it comes to the inner workings of its advertising network, Twitter tends to hold its cards close to its chest. However, a recent presentation everyone’s favorite microblogging service made to analysts uncovered some previously unknown […]

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Third Party Online Distribution

Thinking Mobile First Leads to Success Unless you have been living under a rock, you have likely heard that mobile has arrived as a fully viable consumer channel. Now is…

Social Media Optimizacion

Deploying an effective social media program at the property level can be stressful for a hotelier. However, it may be a necessary step to stay afloat in the industry.

“Social media…

Direct Marketing

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses…

Travel Trade Marketing

In today’s competitive hotel market, effective rate setting is crucial. As revenue management (RM) practices have become the norm, finding the right balance between a hotel’s profit and guest’s benefit,…


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